Campina has been the household name for ice cream products for generations in Indonesia, decided to relauched one of their best selling product, the Neapolitan with better ingredients and new packaging.
The brief was to create a POS design to communicate these changes, focusing on the real milk formula and to appeal to new generation of young millenial families.
Client: Campina Indonesia
Category: Creative direction, photography, design & digital imaging
Food stylist: Chef Yenni