This is one of the projects that is delayed due to covid at mid 2020. We started with designing the key visual and Campina finally approve it after a few times back and forward with some revisions. But … the photoshoot is being delayed a few times due to the national lockdown.
We did the casting and preparations and finally did the photoshoot after the lockdown was lifted. It’s just a one-day photoshoot, with 3 talents and 3 food stylists on location. With all the preparations prior, all run smoothly.
The Brief
Campina would like to launch their new improved Neopolitan ice cream line with a new packaging design, and they need a new key visual design to help promote their products in POS. Their target market is a young family and has to appeal especially to young mothers.
The design
We focus on creating a bright, positive, and engaging image of a fresh young family enjoying ice cream in an warm inviting manner for customers to join them in these festivities. 3 colors Neopolitan ice cream texture are used in this background to quickly show the flavor and quality of the ice cream. As for the packaging visualization, we add a more prominent milk splash to help emphasize the usage of fresh milk in this product, along with other ingredients such as strawberries, chocolate, and vanilla that represent each flavor.
Client: PT Campina Ice Cream Industry Tbk
Category: Photography, Graphic Design & Digital Imaging
Product : Campina Neopolitan