Moment Cup - Black Meets Lime Packaging Design



The brief was simple, Tupperware wants a packaging design for their new Moment Cup: Black and lime edition.

 

After a brief brainstorm, we decided to let the color tells the story.

 

The color combination black meets lime means modern, fresh and clean. So we arrange a photoshoot that shows a modern work desk with some architectural book and a grey (corporate color) curtain at the background.

We strive for a minimalist look but still have a "comfort" feels. We keep the background monochrome with a white and grey background to ensure that the lime color really pops.

 

In total, we had designed 4 version of Moment Cup packaging for Tupperware.

 

Client: PT Tupperware Indonesia

Category: Packaging design, product photography

Photography: Silke Widjaksono