Escalator Branding - Central Park Mal
When a client told me that they rent an escalator, and I get to decorate it ... I do a happy dance. Another media to play round with! yay!
The brief was simple ... to promote Tupperware Eco Man Black and to relate the product to a sporty lifestyle, yet the installation is challenging. Central Park Mall has a very strict rule regarding operation hour of the escalator and there was 2 escalator needed to be decorate. So the installation team starts working since midnight and the second team comes in at 5AM to display the props. When all things done ... I sat in a cafe nearby and watch people as they went up or down the escalator to see their reaction.